When the owner asked for help the first thing I looked at was his menu. His old menu is here on the left. He was using two large color prints for customers to order from and was not handing them out.
With the new design I made several improvements to the content including rewriting for consistency and spelling. The menu is the face of every restaurant and his didn't reflect the brand of a quality-based deli.
The new menu:
First, I built the menu to a size he could afford to print.
Second, I used copper as a design element (it's the 29th element).
Third, I updated his logo to give it some depth with a barrel image.
Finally, outlined and color corrected the existing food images.
The client liked his new logo so much he had stickers made and used them for packaging and signage on the store front.
Better pictures, the menu gets bigger:
Element 29 Deli has great food but you would never know by the pictures. The need for good pictures was not only for his in-store menu but also all of the online ordering platforms.
Over time I photographed every sandwich on the menu and eventually built this wall menu at five feet wide.
This menu also incorporated the logos of the bakeries and other local business partners.
The Current Menu:
Keeping it simple with text only and cost effective to produce in black and white. This is where Element 29 Deli's menu is now.
Social Media
When the pandemic started there was a greater need to communicate with customers and I maintained the deli's social media accounts.
This required writing, researching, planning and creating graphics with new photography over the course of 8 months.
Engagement grew and I received positive feedback from both customers and the suppliers we partnered with.
These are a few examples of the info graphics, new photography and general promotions created.
